OUR STORY

Built on the backs of our designers, Daniel Musto and Lani Lupton, Daniel Diamond believes that stage wear shouldn’t be restricted to stages, and rhinestones shouldn’t be restricted to musicians. As stylists in LA, Nashville, New York, London, and Japan for over 16 years, Lani and Daniel are on the pulse of attention-grabbing streetwear.

In a continuous effort to celebrate sustainability, our design process began by sourcing premium vintage pieces from around the world in 2019. Denim shade, flattering fit, and minimal distressing have always been carefully considered throughout the process.

In order to bring the glamour and heritage of country music to the streets, we have developed a method, utilizing industrial grade materials, that keeps our rhinestone fringe secure during your daily grind and nightly outings.