OUR STORY

Built on the backs of our designers, Daniel Musto and Lani Lupton, Daniel Diamond believes that stage wear shouldn’t be restricted to stages, and rhinestones shouldn’t be restricted to musicians. 

In a continuous effort to celebrate sustainability, our process starts by sourcing vintage trucker jackets from all around the world. Denim shade, flattering fit, and minimal distressing are all carefully considered throughout our process.

In order to bring the glamour and heritage of country music to the streets, we have developed a method, utilizing industrial grade materials, that keeps our rhinestone fringe secure during your daily grind.

Bringing you the best vintage denim in the world, embellished by hand in Los Angeles, we invite you to slip your arms into one of our jackets. Tag us in with your best boomerangs @danielxdiamond.